YouWeCan, a Yuvraj Singh
foundation, started as a charitable trust promoted by the cricketer himself. The YWC brand ethos will reverberate Yuvi’s motto to ‘Live, Dare and Inspire’. Keeping in sync with key global trends, the silhouettes of the apparel range will showcase Yuvraj’s persona, both on & off the field. Most importantly, a percentage of the royalties from the sale of every product will be routed to support the initiatives of the YouWeCan Foundation.
|Yuvraj Singh for YWC & Pawan Agarwal - MD&Chairman, Suditi Industries|
Yuvraj Singh shared,
“I am thrilled to start a line which will break away from the mould of the usual silhouettes, as YWC for me is not just a brand but an emotion. It’s something that comes from within. Black White Orange plays a very instrumental role in the foundation & formation of brand YWC and in finding the ideal partners in Suditi Industries, to help realize and actualize the thought we had in mind for my apparel line. We are optimistic that our audiences will love the YWC clothing range and their support for the brand will help all the initiatives of the YouWeCan Foundation too. Looking forward to an exciting innings on this one!”